It’s no coincidence that bourbon has the same name as Bourbon Street. Or is it? Debates have raged for years about how bourbon got its name. A small county in Kentucky, a royal family in France and, yes, our very own Bourbon Street all lay claim to the name. But which one was the drink named after? Let’s all fix a pour of bourbon and find out once and for all.
Theory #1: Named for the Bourbon Family
Before Bourbon was a drink, it was a dynasty. The House of Bourbon was a noble family that dates back to 13th century France. At the time, lots of companies attached the Bourbon family name to all kinds of products including Bourbon Coffee, Bourbon Sugar and so on. Having Bourbon in the name gave the products an aura of sophistication and allowed them to fetch higher prices. Not a bad business strategy.
It’s entirely possible that when barrels of bourbon started to make its way into places like New Orleans, they used the name Bourbon as a branding strategy like the coffees and sugars that came before it. The French roots of New Orleans give even more credence to this theory, but others are just as strong.
Verdict: It’s possible, but inconclusive
Theory #2: Named for Bourbon County, Kentucky
Bourbon County is a relatively small area of land outside of Lexington, Kentucky. But it used to take up most of what is now the northeastern part of the state. It’s also the place that makes and barrels tons of bourbon. Today, almost 95% of the world’s supply comes from Kentucky, much of it from this very county.
Need even more proof for Bourbon County’s claims? In the 1800s, a lot of spirits were named after the places they were made (we’re looking at you, Monongahela Rye from Pennsylvania). So, it’s easy to see that distillers might use the term bourbon as a catchall for a certain spirit that came from Kentucky—especially Bourbon County, Kentucky.
Verdict: It’s likely, but inconclusive
Theory #3: Named for Bourbon Street in New Orleans
Okay, this must be it, right? After all, Bourbon Street was one of the first places to enjoy bourbon in all its glory. And it’s where the spirit gained popularity like never before. Legend has it that before people called it bourbon, they referred to it as, “That whiskey drink on Bourbon Street.†Now, everyone associates Bourbon Street with imbibing and good times. So, Bourbon Street is what bourbon is named after. Right?
Actually, probably not. When bourbon was first getting its name, Bourbon Street was mostly residential. All of the lively festivities were happening a few blocks away on Royal Street and Gallatin. It wasn’t until later that Bourbon Street became a mainstay of drinks, dancing and everything else.
Verdict: It’s doubtful, but inconclusive
Final Verdict
So, what’s the real answer? In short, no one knows for certain. Most experts believe Bourbon County has the strongest claim to the founding of the drink’s name. But a lot of the references of bourbon still date all the way back to the House of Bourbon family. And Bourbon Street is practically synonymous with the drink nowadays.
Whichever theory you believe for how bourbon got its name—we can all agree that we’re glad it’s around to be enjoyed.
Events
Wheated Bourbon Origins Experience
Explore the legacy of Pappy Van Winkle and the innovation that transformed bourbon by replacing rye with wheat, creating the smooth, approachable style known today as wheated bourbon. Enjoy a guided tasting featuring three elevated expressions of Weller, the Original Wheated Bourbon, before concluding with a rare taste of one of the world's most sought-after bourbons. Discover the history, craftsmanship, and lasting influence behind bourbon's most iconic wheated whiskey tradition.
E.H. Taylor Bourbon Experience
Experience the craftsmanship and legacy of E.H. Taylor through an exclusive guided tasting featuring five of the distillery's most sought-after expressions. Guests will enjoy pours of E.H. Taylor line showcasing the remarkable range and innovation of the Taylor portfolio. Through each pour and discussion, discover how Taylor's relentless pursuit of excellence shaped the bourbon industry and created innovations whose influence can still be found in distilleries around the world
Smugglers and Spirits
This program explores the people who operated along the edges of the law in Louisiana and the Gulf Coast, including pirates, privateers, smugglers, river bandits, bootleggers, and other notorious figures. Through historical storytelling and beverage interpretation, guests learn how Louisiana's waterways, ports, and frontier conditions created opportunities for both commerce and crime. Cocktail pours are incorporated throughout the program to connect the stories to the spirits that shaped the region's culture and economy.
Science of Spirits
Shake up your cocktail knowledge with a guided tasting featuring premium spirits and handcrafted cocktails, including Sazerac Rye, Jung & Wulff Guyana Rum, a Clarified Whiskey Sour, a Coconut Oil-Washed Rum Old Fashioned, and a Buffalo Trace Paper Plane.
House of Cocktails Class
Discover how a well-chosen liqueur can transform a simple drink into a show-stopping cocktail. Guests will explore the history of classic cocktails while unlocking endless possibilities with the Sazerac House of Cocktail line of liqueurs. Learn simple techniques, flavor-building tips, and creative applications that will transform the way you mix. Sip. Experiment and leave inspired to elevate every cocktail you make.
Behind The Bar
Go beyond following recipes and learn how to build a cocktail that's truly your own. Behind the Bar is an interactive old fashioned cocktail class where you'll explore how small ingredient choices create dramatically different flavor profiles. Rather than making the same drink as everyone else, you'll customize your cocktail by selecting from a curated range of premium spirits, sweeteners, bitters, and garnishes. Your experience begins with a welcome cocktail crafted by the instructor before you step “behind the bar” to experiment with your own creation
Meet the Distiller: Small Group Tour & Tasting
Step behind the scenes with the artisans who bring Sazerac’s legendary spirits to life. “Meet the Distiller” is an exclusive, hour-long experience that begins with a private VIP tour through the Sazerac House distillery and historic Apothecary. Guests will enjoy insider access, behind-the-barrel stories, and a rare glimpse into the craft and science of our production process. Following the tour, you’ll join our distiller in their private tasting room for a curated guided tasting of four Sazerac expressions — hand-selected and presented by the distiller. This intimate setting allows guests to explore the flavors, techniques, and traditions that define our spirits.